Dear Parents,
This coming Sunday do not take me to a shopping mall. There’s more I want to see. There’s more I want to be…

… than just a consumer.
*Photographs 4 and 5 taken at Derby Museum and Art Gallery
*Photograph 8 at Kedleston Hall, Derby.
Boxes, crates and bags full of fresh fruit and vegetables are flying before my eyes. It’s early Saturday morning in the Market Hall in Derby and Rob Corden, a well-known greengrocer in the Midlands, is setting up his stall for a busy trading day. I learn from him later that he woke up that morning at 2:50am to go to the regional wholesale market to select the freshest foods for his customers. This made me realise how little I know of his trade and so I decided to find out more…
I learn that he is one of the few greengrocers who gets fully involved in the selection process of his products. Many others just phone their order through without examining the food. Rob doesn’t want to compromise the quality and freshness of his fruit and vegetables. It’s too important for him.
Rob comes from a family of greengrocers. His grandfather was a greengrocer and his father is too. Despite being educated to be an engineer, in his early thirties he decided to take over his father’s business. He’d been observing his dad since he was 5 so in his thirties he was more than well-prepared for the trade. Now he is also introducing his son to the art. It’s a family business and the warmth and family-like atmosphere is easily felt. I take my little boy there every week and he loves to observe the hustle and bustle of the market.
Those people in the market in the middle of Derby are great teachers to our children because they love what they are doing, because they are happy about their products and passionate about their work and that means that they live their lives well.
When I talk to Rob he tells me that he loves what he’s doing. You sense it from him: he knows his stuff, he’s informed. He says it’s because over the years he’s never stopped learning. There is always something to discover about food and there is always something to discover about people. Their tastes and preferences change. There are different trends and fads in the food business. There are new laws and new regulations. There are weather fluctuations that affect the quality and prices. There’s a lot to think of. There’s a lot to plan for.
When we visit the market Rob advises us what to try and how to cook it. He also tells us stories of the past and present and eagerly listens to ours because he believes that this is what buying in the market is about… about following each other’s trials and tribulations, about creating bonds within the same city, about sharing and exchanging slices of life within its community. It’s about having a very wholesome conversation face to face with different people… and talking over fruit and vegetables is just so easy… there’s no ice to break… no conventions to follow… just a banana to peel or a crispy apple to bite into.
Coming soon: About people who care. About people who look after those who live in cities, about our Greengrocers. :) Do you have a greengrocer where you live? Do you share your life stories with him/her? My greengrocer has told me a lot about his life and work and so I’ll be sharing with you his stories soon. Can’t wait, can you?
There are over ten thousand charity shops in the UK. They sell mainly second-hand goods donated to them from any and every generous soul. You just turn up with your bag or box filled with small treasures and hand it over to the person that’s behind the counter. By selling your products, the shop raises funds for its parent charity. Or you can just simply shop there.
There’s a surprisingly large circle of people that are made happy through your give-aways to the charity shop. A) You are happy because you have done a good deed B) Your family is happy because you have eventually removed that unused-and-dumped-in-the-corner irritating cast away of an item C) The charity workers feel less lonely in their quest for good-doing – you provide them with evidence that there is quite a handful of open-hearted characters in their proximity (and how encouraging and uplifting it is to know that your town is full of generous beings!) D) The beneficiaries of the parent charity (no explanation needed here) E) The charity-shop customer who has just found what he has been looking for for ages and just a day before gave up hope of finding it F) The customer’s partner, friend and family that are going to be experiencing relief after the lucky find.
I do have a few nice things that caught my eye while I was visiting the shops. The vase above is one of them. It looks quite nice in our still-not-ready and rough-looking kitchen.
Do you shop or give to charity shops? Is there anything precious that you found there? Or maybe you are planning to visit a charity shop this weekend? What cause do you support?
In the last few days my mind has moved on from a personal approach to consumerism to its broader aspect. I am thinking of our enormous (societal) ability to consume beyond the level of shopping.
I’ve been greatly privileged with being brought up in the countryside… in a village full of farms, orchards, green and golden fields. The images that I carry in my head are those of hard-working people, of people who care greatly and of people who produce and make every effort at creating quality foods for others. I’ve been observing people who dedicate their days, holidays and weekends to making sure that whatever piece of land they own will yield the desired crop… that they have something to offer to the world once the summer finishes. This isn’t done without sacrifice. It does take a lot out of them… but somehow I cannot imagine them doing anything else… they just grow up with that mindset… that mentality… that you are worth as much as you can offer to others.
This ability and eagerness to produce for others seems to have slipped out of the Western psyche. We’ve been too contented with being consumers for ourselves. It’s not only about the economical dimension but also about personal and social aspects. How much do we give from ourselves to others? How far are we able to extend ourselves? How creative and how hard-working are we?
I think that at least in our purchasing choices, if that is possible, we should not be driven by the price tag only. We ought to be more community-spirited when it comes to shopping. This is so important! To make the region that you live in a sustainable source of nourishment and growth. I stand for buying local. I try to support as many shops and farms in the area where I live as possible as I feel I am not entitled to complain about the economic situation in my local area if I don’t actively support its economy. I feel responsible for doing my share.
This countryside mindset also compels me to ask myself: To what extent am I a producer? What do I produce? What can I produce? With the abilities that I have been given, how can I support my family, society, friends and the environment? How can I be of value to the communities that I inhabit? Are there areas where I am only a consumer? Can I change it? Should I change it? Have I struck the right balance? So many questions to learn from..